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Public Relations cover letter example

Use this editable example to structure your application. Every bracketed field needs your own accurate information.

Writing guide ↓
ILLUSTRATIVE STARTER · REPLACE ALL PLACEHOLDERS

[Your full name]

[Email] · [Phone] · [City]

[Date]

Dear [Hiring manager],

I am applying for the Public Relations position at [Company]. I am interested in your work in [specific area] and the opportunity to contribute to understanding audiences and communicating value.

Through my [work, study or project] experience, I have developed skills in audience research, campaign planning, performance analysis. In one example, I tested a message or supported a campaign and assessed its results. My contribution was [your specific action], and the result was [an outcome you can support].

I would bring this approach to [Company] by [a realistic contribution connected to the job description]. I would welcome the chance to discuss how my background fits your team’s needs. Thank you for considering my application.

Sincerely,
[Your full name]

What to include in your public relations cover letter

Choose a relevant opening

Introduce the role you want and connect it to understanding audiences and communicating value. Name a specific reason the organization interests you.

Make your contribution visible

Describe a time you tested a message or supported a campaign and assessed its results. Explain the situation, your own actions and what changed. If you are starting out, use a course project, internship or volunteering example.

Keep the structure easy to follow

Use an opening, one or two evidence paragraphs and a short closing. Aim for one readable page.

Skills to consider

Audience researchcampaign planningperformance analysis

Select only skills relevant to the vacancy that you can explain with evidence. Include required credentials only if you hold them.

Before you apply

  • Replace every placeholder and remove unsupported claims.
  • Check names, dates, contact information and spelling.
  • Follow the employer’s requested format and file naming instructions.
  • Review PDF pagination and confirm that the text is readable.